Whether you a salesman in a company, an editor at a magazine, or a personal blogger, everyone needs to define their personal brands. Whether people are buying into your product, service or your lifestyle, personal brand is the key to everything. So what are some of the yeas and nays for building your personal brand?
Let’s back track a little bit about how did I come up with this topic. After spending my last 2 weeks in 3 continents, I rushed back to Hong Kong to join the biggest Start-up Conference in Town – Rise Conference, and this is where I met Gary Vaynerchuk, got totally inspired by #AskGaryVee. For those who don’t know, he was named to both Fortune and Crain’s 40 under 40 lists in consecutive years, and has been profiled in the New York Times, Fortune, Inc., and many more; and he is a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund. He is most famous for his #AskGaryVee YouTube….So the key takeaway for above is >>> He is an Entrepreneur, who really knows how to use social media to build his personal brand.
So what are some of the key things that you should absolutely focus?
- Be yourself 24 x 7 x365
Originality is the most important key of building your personal brand. It’s not about what others do; it’s not about what is trending in the market or social media; it’s not about what others think… It’s all about what you think is right. People are buying into your personal brand because they like you idea and what you have offered. Don’t be the trend spotter, but be the next trend setter!
- Do your research
It takes time to be any subject matter expert. Thanks to the great invention of internet, all the information are so easily accessed nowadays. It is exceptionally important to do the research and know who are the top performers in the your space, and to know who you will be competing against with. It is equally important to do your research and reach out for the subject matter expertise for collaborations and JVs to boost up your exposures.
- Strategy & Patience
Once you figure out personal brand, it is essential to have a strategy of how to monetize your personal brand. Try to think big, and aim bigger. Building a personal brand is like running a business, you need to set your key strategy. The place where you want to make the money are the place where you have control, not somewhere you think where money will be. It is important to have full control of your personal brand, brand strategy, and execution. Too people focused on where they think the money will be, but they have little controls of. It can be something like a very competitive market with over supplied resources, shrinking demands. Try avoid those. Patience, is another key to the success. Rome was not built in one day. Your blog or your brand is not gonna go viral over night. You need to stick to your strategy and work hard for it!
- Work it like breathing air
Last, not the least, you need to work extremely hard for you to stand out from the crowd. Remember building a personal brand is not working for your boss, or working for your money. It’s your ultimate brand image that your are working for. You need to work for it like something you can’t live without with, like breathing the air. Which lead to the next key point that I want to bring up – which is to build your personal brand around your passion!
- Passion, Passion, Passion!
You not gonna love your life or your work if you don’t have the passion for it. Many people waking up hating their job, so you are not motivated to get out of the bed every morning. If you are building an empire around your passion, they won’t see working as a stressful day job, instead, you will see it as your play day, and you are earning money while you are ‘enjoying’ life! So think more than twice when you plan out your personal brand and how you set the strategy to achieve it.
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